SEO stands for Search Engine Optimization. It is the process of improving a website to increase its visibility on search engines like Google, Bing, and Yahoo. The main goal of SEO is to help websites rank higher in search results and attract more organic traffic without using paid advertisements.

In the digital world, people use search engines to find information, products, and services. SEO helps websites appear in front of the right audience when they search for related topics. A properly optimized website can gain more visitors, improve brand awareness, and increase business growth.

SEO works through different techniques that improve website quality, relevance, and authority. Search engines use algorithms to analyze websites and decide which pages should appear at the top of search results. SEO helps websites meet these ranking factors by improving content, structure, and performance.